8 Tips to Earn More Money as a Personal Trainer or Gym
You can only train so many sessions in a day, but here are some other ways you can add additional revenue streams.
1 - Take Your Training Online
Online Fitness courses, classes, and subscriptions are trending up 16.8% in 2021.
One of the great things about online training is you will no longer be limited to the people that go to your gym or where you train. You can start marketing your business online and train people all across the world. One of the best ways to grow your online training business is with social media. Posting useful and helpful content is a great way to introduce new people to your business and to get them to want to train with you.
There are also a number of great softwares out there that allow you to take your training online, but if you want to keep things free you can just use Skype, Zoom or any other video call platform to train your clients anywhere at any time.
2 - Small Group Training
If you’re not already offering small group training classes, you definitely should be. Personal trainers have a limited amount of hours they can train in a day, and limiting yourself to training 1 client at a time limits your earning potential.
A great way to start is to offer small group classes to some of your existing clients first. Let them know that if they join the class you will reduce the price per session allowing them to save a little money, while still getting a great workout. For example, say you set up a group class of 4 people and normally your session rate is $60 per session. You reduce your session rate to $45 per session for those in the class, but now you get to train 4 people at once totaling $180 during a session instead of just $60. This is a great way to free up some of your time and increase how much you can earn per session.
3 - Offer Merchandise
Have you ever wished there were more ways to advertise your business? Well offering custom merchandise with your logo to your customers is a great form of marketing as well as a great way to boost your revenue. There are several ways to approach creating custom merchandise.
One option is to work with an apparel printing company directly. You’ll submit to them your designs and they will print the designs on the shirts and clothing you chose directly. One of the advantages of this is it tends to produce the best margins for each product. The price of the shirt and printing ranges anywhere from $8-$15 per item and you can turn around and sell it for double or triple the cost. One of the disadvantages is that you have to buy all of the shirts up front which can be quite expensive and risky. If the risk isn’t for you, don’t worry there are other options that require minimal upfront costs.
Another great tool is print-on-demand companies, including us, FitMarkets. With companies like FitMarkets, you’ll submit your logos and designs and once one of your clients purchases a clothing item, they’ll print it and send it directly to your customer. This means that it takes no money to get up and running, just a couple minutes of your time.
4 - Promote Supplements
The average American spends about $56 a month on supplements.
If you have clients that ask what protein powder you enjoy, or what pre-workout you use, you might as well have a way to earn some money for your recommendations. There are several ways to get started with earning money promoting supplements. You can sign up with some supplement companies to be a distributor where you can purchase products yourself and resell them to some of your clients. If you can sell everything you purchase, you stand to earn a lot of cash this way. The downside is if you can’t sell it you're stuck with it.
Another option is, many companies allow you to be an ambassador and offer you a personal link that you can share with clients. This link will go directly to the supplement companies website and you’ll never have to worry about purchasing or handling products yourself, and if one of your clients purchases a product using your link, you’ll earn a commission.
An all-encompassing option is setting up a FitMarkets store. You can choose from a variety of supplements on FitMarkets that you want to add to your own store and offer your clients. Once you pick your products you can share your store URL and if your client purchases from your store you’ll make money off every sale. The great part is you don’t have to purchase anything and you can offer a large variety of products all in one place! You can add this online store to your own website or use the one we provide if you don't have a website.
5 - Sell E-books
Selling E books is a great way to earn passive income. The great thing about E books is you only have to do the work once. You’ll spend some time creating your E book, but once it’s created you can sell it over and over to as many people as you like.
You can use a website or store creator like FitMarkets, Wix or Squarespace to create your own website. That is if you don’t already have one. Once you have your store or website you can add your e-books and start promoting them to friends, family and your social media.
Some great examples of e-books we’ve seen are:
- 50 at Home Workout and Exercise Ideas
- 12 Week Strength Program
- 6 Week Bodyweight HIIT Program
- 8 Week Glute Gains Programs
The programs you can create are endless, but we suggest creating programs that match your training style and your clients. If you want to learn more about selling ebooks, we have created a full guide here: How to Sell Workout Ebooks Online.
6 - Meal Plans & Recipe Books
We all know the importance nutrition has when it comes to achieving results. Having programs, plans and other nutrition options for your clients can be instrumental in helping them reach their goals. However, not everyone is a dietitian or nutritionist, nor do they have the credentials to give out nutritional advice and that’s where simple meal plans and recipe books come in handy.
One of the best ways to offer meal plans if you don’t have the credentials to create them is to partner with a nutritionist or dietitian that offers them. Oftentimes they’ll give you a kickback for anyone you refer to them that purchases their programs or plans. This takes little effort and can make a huge difference in helping your clients reach their goals.
Alternatively, you can create a healthy recipe ebook yourself. You can include any healthy recipes that you enjoy or find and test some from the internet. It may take some time to build a great recipe ebook, but once you have it you can offer it over and over again to every new client you get. You can set your own price, update it as frequently as you want and even post recipes from it on social media.
7 - Offer Home Workout Equipment
Home workout equipment has become very popular the last few years due to Covid-19 forcing people to workout at home. Home workout equipment can range from high end luxury bikes and treadmills to simple exercise bands. Many equipment companies offer referral programs where you can earn a commission on anything your clients purchase.
An easy way to promote home workout equipment is by offering your clients an at home workout program that requires bands, weights or some version of home equipment. This is great for a number of reasons. If your clients end up purchasing home workout equipment they will no longer have the excuse of not making it to the gym. In turn helping them achieve better results. Along with that it’s a simple way to earn some extra cash as a trainer.
8 - Create a FitMarkets Store
One of the best ways to start implementing many of these options is by creating your own FitMarkets store. The great thing is it’s completely free -- there’s no cost to setting up a store. Once you create your account you can choose from a marketplace of products including supplements, gear, recipe ebooks and more.
If you want to create your own t-shirts and merchandise that’s no problem. You can set up a meeting with one of the team members from FitMarkets and they can help you create your own products for your store. Plus there’s no cost for creating your own merchandise.
Now that you’ve chosen your products you'll get to create your own unique url that you can use as a website or add to your existing one. Once you have your url you can start promoting everything in your store to your clients and social media. If anyone purchases something from your store you’ll earn a commission anywhere from 20-50% of the sale price. You’ll never have to worry about shipping or handling the products, that’s done completely by the FitMarkets team.
Use these tips and start earning more your business!
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